Introducing Anam Function Calling

The feature that makes your AI Personas truly agentic.

The newest release at Anam pushes your AI Personas beyond conversation and into real execution.

Function Calling: Giving AI The Power to Act

With function calling, your AI Personas can now trigger client-side actions, search knowledge bases, and call external APIs, all in real-time.

Anam’s agentic Personas can now transform conversations into conversions, driving revenue growth and operational efficiency:

  • Instantly convert interest into meetings by qualifying and scheduling prospects in real-time.

  • Compress sales cycles by routing intent directly to the right workflow.

  • Reduce rep workload by automatically capturing and syncing CRM data.

  • Elevate support with real-time, personalized responses pulled from your knowledge base.

Under the hood, function calling connects LLM reasoning to real-world execution through client events, semantic search, or webhooks. Every call is decided intelligently by the Persona’s LLM, not pre-scripted flows.

This marks the next phase of Anam: from conversation to command. From Persona to Agent.

A new layer of intelligence just went live.

Live Webinar with Retorio: “3 Steps to 100% Sales Confidence”

On November 19 at 2:30pm CET, join us alongside our partners Retorio for a live session on how top sales teams use Retorio’s adaptive AI training platform, powered by Anam’s real-time Personas, to practice under pressure and boost sales performance by up to 30%.

Featuring:

  • Nikki Lang, Sales Enablement & Growth Leader in partnership with Anam

  • Dr. Christoph Hohenberger, Co-CEO & Co-Founder, Retorio

See how real-time AI training creates reps who don’t just sound confident, they are.

Confidence scales when coaching becomes continuous.

Your Next Move

Function calling marks the moment Anam Personas stop waiting for instructions and start driving outcomes. This isn’t the end of the conversation. It’s the beginning of collaboration.

The more our AI Personas can do, the closer we get to a world where real-time AI doesn’t just assist, it creates real impact.