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September at Anam: Building for Speed, Clarity, and Trust

Faster sessions, real analytics, and simpler embeds across the stack.

September 30, 2025

September was a turning point at Anam. We tuned the engine, handed builders a clearer lens, and made it easier to see what’s actually happening inside every Persona. If you’re building AI-driven experiences, this means faster response, steadier performance, and real visibility into how your Personas work in the wild.

Session Analytics: See What Your Persona Sees

Session Analytics, launched September 21, is designed for tracking and understanding past conversations. It acts like X-ray vision. You see what occurred and the reasoning behind each Persona action.

  • Full transcripts, time-stamped: replay any conversation line by line.

  • Analytics and timeline: word count, turns, and LLM latency mapped sequentially.

  • AI-powered insights: GPT-5 Mini reviews transcripts for highlights and prompt-following.

Access the Sessions tab in the Anam Lab to start. If privacy is a concern, disable session logging from the SDK.

See what your Persona saw—every word, turn, and reason why.

Routing Intelligence: Cutting Latency at the Source

Launched September 11. Intelligent LLM Routing monitors the latency and health of every endpoint in real time. Requests are routed to the fastest and healthiest option, ensuring active conversations remain responsive and reliable. Consistency matters. In sales, support, or training, even a half-second pause breaks the flow. Routing keeps Personas sharp wherever your users are.

No more waiting. Intelligent routing keeps every conversation in flow.

Embed Anywhere: Personas on Your Website

Grab a single code snippet from the Lab and drop your Persona into any site. WordPress, SquareSpace, or a custom build.

Security is built in: domain whitelisting, session caps, and session expiration. Pro and Enterprise can spin up single-use Personas with the API for branded experiences at scale.

One snippet. Any site. Your Persona, live in seconds.

Quality-of-Life Improvements

  • Voice discovery: search and preview voices with gender, TTS model, and language.

  • Connection speed: WebRTC improvements cut median connection times by ~900 ms.

  • Audio quality: Opus in-band FEC keeps calls clear on imperfect networks.

  • Stability: long speech handling and smoother A/V streams resolve edge-case crashes.

Every millisecond matters. Every detail is tuned for speed and clarity.

Use Case Spotlight: Sales Teams

AI Agent

Sales Rep

Teams use Anam Personas to qualify leads, train reps, and deliver compliant support.

  • AI agents: teams report up to 25% conversion lift in the first three months.

  • Sales training: platforms like ReplicateLabs build always-on AI coaches that adapt as each rep grows.

  • Website qualification: one SaaS company’s AI twin held 544 conversations in a week, uncovering 47 qualified leads and booking 8 meetings directly from landing page traffic.

With Session Analytics, leaders can now see not only what happened, but also how their Personas conversations translated to performance.

25% more conversions, compliant from day one. Personas that perform.

Your Next Move

September was about clarity and performance. Faster responses. Simpler embeds. Easier debugging. Less time wrestling with latency. More time crafting interactions that feel human.

Jump into the Lab. Build your AI Persona, embed it, and track analytics now.

Less friction. More presence. The internet, reimagined in real time.